Monthly gold: Persona Inspiration

Monthly gold is where I pick some gems that I have found recently and aim to replicate as I learn and grow my craft as a User Experience designer. This monthly we focus on Personas.

persona-posters

What Is a Persona?

A persona is simply a user archetype – whose goals and behavior patterns are well understood. By designing for the archetype, you can satisfy the broader group of people represented by it. Personas are synthesized from a series of ethnographic interviews with real people and then captured in a one to two page descriptive document that includes attitudes, behavior patterns, goals, skills, and anything else deemed important for the specific project, with a few fictional details and a photograph to help bring the persona to life.

MailChimp’s DesignLab set out with an idea to emphatize with their users, and in turn design for and delight them. They embarked on a long-term study of our customers to learn who they are; what, why, and how often they send; what kinds of issues they face; where they work; and what kind of people they are. This helps us understand how MailChimp fits into their day-to-day lives, which in turn empowers us to design smarter.

Read full article.

 

Jason Travis decided to take a photographical approach to personas by understand what is in their bag.

See the full project.

Screen Shot 2014-07-17 at 12.28.53 PM Screen Shot 2014-07-17 at 12.38.16 PM Screen Shot 2014-07-17 at 12.39.04 PM

Screen Shot 2014-07-17 at 12.28.40 PM Screen Shot 2014-07-17 at 12.28.27 PM

 

 

The UX lady showcases their template for personas with this comprehensive example

 

 

Proto personas for a Car Care app by Athena Petropoulos
Proto persona

Other gems


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s