UX Deliverables

Here are some of my deliverables I have done. Only those with prior permission from clients are shown here so there is more. I have left out competitor analysis and storyboards for now. To read more about the projects these are from check out Portfolio Work.

This presentation of deliverables loosely follows my design process


A user profile or persona is a realistic (but likely fictional) example of a target audience member. The profile commonly takes the form of a one page piece that lists the user’s name, occupation, education, demographic characteristics, computer/web experience, and site goals or likely tasks. A stock photography picture is usually used to give a face to the profile.



Persona for a paint company


Persona for paint company


Persona financial drivers

Persona financial drivers


User Journeys




Persona for Skincare

User journey for skin care website customer

User journey

User journey



A workflow diagram (or activity diagram) that is graphical representation of activities and actions conducted by users of a system.

Four_seasons  Flowchart




Competitor analysis

Performing an audit/review of competing websites and apps; conducting user testing of competing sites; writing a report that summarises the competitive landscape.


Google analytics data

Analysing web or mobile usage data, and making subsequent recommendations.

Google Analytics

Google Analytics – Browser stats


Google Analytics Desktop statistics

Google Analytics – Desktop statistics

Card sorting

Card sorting is a technique where users are asked to generate a folksonomy, or information hierarchy, which can then form the basis of an information architecture or website navigation menu.



Site maps are one of the most critical and widely used web information architecture tools (along with wireframes). They show the overall structure and hierarchy of a Web site. They can be used as the first step in laying out the web information architecture of a site, and will provide the framework upon which to base site navigation.

SITEMAP  Sitemap

Sketch prototypes



Information Architecture Wireframes (combined with Site Maps) are the bread and butter tools of information architects. They are useful for conveying the general page structure and content requirements for individual pages. Wireframes need to achieve a happy medium between being too precise and too loose. A wireframe that is too precise or detailed may leave little creative room for the designer. A wireframe that is too loosely defined can easily be misinterpreted by designers and developers. The format used should be dependent upon the audience.

Using detailed wireframes will frequently flush out new requirements and questions that nobody has thought about yet.


Car Daily app






NIKE prototype

NIKE axure prototype

NIKE axure prototype

Visual design

Car Daily Project background

Car Daily Project background

Car daily app

Car daily app

Car Daily app video

Car Daily app video

Lufthansa mobile app

Lufthansa mobile app



GQ app

GQ app

Lufthansa mobile app

Lufthansa mobile app

Lufthansa app

Lufthansa app

Ocean group website

Ocean group website

Content Inventory (aka Content Survey, Audit)

A content inventory is intended to provide a consolidated snapshot of all the major sections, pages, and content on a Web site. This would include text, graphics, and multimedia. Some even go as far as to break content down into individual pieces or paragraphs of content. Sometimes a content inventory is performed on content that is not yet part of a Web site. This would be helpful for an organization that is collecting content to be placed on a new Web site. Card sorting would be helpful for organizing content in this situation.

Here a a couple examples of Web content inventory variations.

  • Survey - A high level review of a site’s main sections and pages. It enables you to develop an understanding of the general site scope and major chunks of content.
  • Detailed Audit - this is a comprehensive inventory of every page on a site. This inventory will list every page’s filename, title, URL, and possibly its file type and a description. It’s also helpful to assign a unique page ID that will correspond to the pages location on the Site Map.
  • Content Map – This simply entails laying out the site content in a graphical format. I haven’t seen this used widely, and I’m not sure how much use it would serve. If you’re performing a content inventory on a current site, then an effective site map might nullify the need for a content map.

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