How FNB could have designed their new website

FNB new website

FNB’s new website

I bank with First National Bank, the most “innovative” bank in South Africa but their latest move could not be termed anywhere in the innovative bracket. FNB released on 14 July, its revamped online banking website offering a responsive design to give a more enhanced experience for users on mobile devices. However, the new site has been met with several problems including unavailability of services and navigation issues, sparking widespread criticism. It seems they missed a couple of tricks. In this post, I shed some light to how FNB could have rolled out their new offering, in a much better way by taking User experience into proper consideration.
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Conversion optimisation of Hair products eCommerce site

hair products

Generating high volumes of traffic by employing digital marketing tactics like SEO, PPC and email marketing can be very beneficial but prove a costly exercise if the visitors leave the site without achieving the website’s goals. Conversion optimisation aims to turn eCommerce visitors into buying customers. This can only come about by understand the user’s goals and aligning it with the business goals, ultimately changing the design of the site. Therefore User experience design plays a vital role in Conversion optimisation process. This post is about how I tackled the evaluation and optimisation of a eCommerce site that sells hair products.

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Kulula.com native mobile app prototype

Kulula app

Kulula app for tracking flights

I love travelling on Kulula (an airline company) and rate their online booking service very highly. Actually keeps me coming back because they have worked out a great experience for buying an airline ticket. The mobile version is not that different and taps into the existing functionality available on the desktop version. There were particular user experience scenarios I felt the mobile version did not effectively cater for and decide to create my own native app version. This is a glance into the User experience (UX) design process so far.

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User Interface redesign of an educational public display

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On an earlier post I discussed how I used User Experience methodologies for my Masters Thesis to enhance a educational Bluetooth enabled system for the developing world context. This is detailed version of how I went about redesigning the actual display interface for an educational context using User Centred Design methods.

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Mobile app development Part 4 – High fidelity and In-screen Prototyping

This is the fourth part in a series of how the development of a commercial educational  app was conducted. In the first part we looked at the need finding activities used to evaluate what features to include into the application. In the second part explored the creation of personas to reflect target user goals and motivations. The third part looked at the need for prototyping and user testing as being key in creating the perfect experience for the user.

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Mobile app development Part 3 – Low fidelity Paper Prototyping

This is the third part in a series of how development of a commercial educational  app was conducted. In the first part we looked at the need finding activities used to evaluate what features to include into the application. In the second part explored the creation of personas to reflect target user goals and motivations. In this post we look at the need for prototyping and user testing as being key in creating the perfect experience for the user.

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Mobile app development Part 2 – Personas

This is the second part in a series of how development of a commercial educational  app was conducted. In the first part we looked at the need finding activities used to evaluate what features to include into the application. In this second part we look at the creation of personas to reflect target user goals and motivations.

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