Designing for behavioural change

┬áBehaviour change is the measurable outcome of good UX design. Here’s a review of a few design techniques and processes to help UX designers to create sustainable behaviour change. Presented by Phil Barrett, User experience designer at Flow Interactive South Africa at UX Cape Town Masterclass.

How to create animated GIFs for UI design presentations: Part 3 After Effects animations and transitions

 

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What truly sets animated GIFs apart is the smooth transitions and animations between states, one can showcase. This enhances the digital experience for a user. A use case can be scripted or merely a simple mobile app turning on. The only drawback is the quality, length of animation and the size of file. In this third part of our tutorial, I will shared what effects I used to get my animated GIF of a mobile weather app. The first tutorial was on the full overall process and the second tutorial is on exporting into optimized GIFs.

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How to create animated GIFs for UI design presentations: Part 2

Weather app animated GIF

Weather app animated GIF

This is the second part in the series of creating those awesome cool, animated GIFs of UI designs. In the first part we had used Adobe After Effects to create two compositions. One for transitions and animations of a weather app. The other one for how we want to present it on a mobile phone background. In this second part, we save our composition properly in preparation for optimizing it into a GIF.

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Gamification in social media for businesses

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As businesses attempt to engage with online customers on social networks like Facebook and Twitter, new approaches of engagement with customers are required, to create sustained interest in a brand’s offering over a period of time. Traditional social media marketing campaigns can help drive spikes in activity and traffic on social pages, but to create a sustained engagement, different approaches are needed. One such approach is Gamification. Continue reading

Trends in UI, Interaction, & Experience Design

The 18 minute “Connecting” documentary is an exploration of the future of Interaction Design and User Experience from some of the industry’s thought leaders. As the role of software is catapulting forward, Interaction Design is seen to be not only increasing in importance dramatically, but also expected to play a leading role in shaping the coming “Internet of things.” Ultimately, when the digital and physical worlds become one, humans along with technology are potentially on the path to becoming a “super organism” capable of influencing and enabling a broad spectrum of new behaviors in the world.

How FNB could have designed their new website

FNB new website

FNB’s new website

I bank with First National Bank, the most “innovative” bank in South Africa but their latest move could not be termed anywhere in the innovative bracket. FNB released on 14 July, its revamped online banking website offering a responsive design to give a more enhanced experience for users on mobile devices. However, the new site has been met with several problems including unavailability of services and navigation issues, sparking widespread criticism. It seems they missed a couple of tricks. In this post, I shed some light to how FNB could have rolled out their new offering, in a much better way by taking User experience into proper consideration.
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Conversion optimisation of Hair products eCommerce site

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Generating high volumes of traffic by employing digital marketing tactics like SEO, PPC and email marketing can be very beneficial but prove a costly exercise if the visitors leave the site without achieving the website’s goals. Conversion optimisation aims to turn eCommerce visitors into buying customers. This can only come about by understand the user’s goals and aligning it with the business goals, ultimately changing the design of the site. Therefore User experience design plays a vital role in Conversion optimisation process. This post is about how I tackled the evaluation and optimisation of a eCommerce site that sells hair products.

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Kulula.com native mobile app prototype

Kulula app

Kulula app for tracking flights

I love travelling on Kulula (an airline company) and rate their online booking service very highly. Actually keeps me coming back because they have worked out a great experience for buying an airline ticket. The mobile version is not that different and taps into the existing functionality available on the desktop version. There were particular user experience scenarios I felt the mobile version did not effectively cater for and decide to create my own native app version. This is a glance into the User experience (UX) design process so far.

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