Strategic solutions for mobile design

So what exactly is the best way to design for mobile devices? What is the difference between native apps and sites created in HTML5? Are there patterns that one can learn or even copy from, for their mobile project?

In this post I share an insightful Slideshare presentations by one of my mentors, mobile UX consultant Theresa Neil presenting at Door64 in Austin.  Theresa presents mobile design strategies taken to design mobile apps successfully. In a nutshell, the first 45 slides look at the mobile strategy options and explains each, the next 150+ slides deep dive into the four options: responsive, mobile optimized sites, native apps and hybrids.

Mobile Design. Strategic Solutions.

Conversion optimisation of Hair products eCommerce site

hair products

Generating high volumes of traffic by employing digital marketing tactics like SEO, PPC and email marketing can be very beneficial but prove a costly exercise if the visitors leave the site without achieving the website’s goals. Conversion optimisation aims to turn eCommerce visitors into buying customers. This can only come about by understand the user’s goals and aligning it with the business goals, ultimately changing the design of the site. Therefore User experience design plays a vital role in Conversion optimisation process. This post is about how I tackled the evaluation and optimisation of a eCommerce site that sells hair products.

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Kulula.com native mobile app prototype

Kulula app

Kulula app for tracking flights

I love travelling on Kulula (an airline company) and rate their online booking service very highly. Actually keeps me coming back because they have worked out a great experience for buying an airline ticket. The mobile version is not that different and taps into the existing functionality available on the desktop version. There were particular user experience scenarios I felt the mobile version did not effectively cater for and decide to create my own native app version. This is a glance into the User experience (UX) design process so far.

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