As businesses attempt to engage with online customers on social networks like Facebook and Twitter, new approaches of engagement with customers are required, to create sustained interest in a brand’s offering over a period of time. Traditional social media marketing campaigns can help drive spikes in activity and traffic on social pages, but to create a sustained engagement, different approaches are needed. One such approach is Gamification. Continue reading
Generating high volumes of traffic by employing digital marketing tactics like SEO, PPC and email marketing can be very beneficial but prove a costly exercise if the visitors leave the site without achieving the website’s goals. Conversion optimisation aims to turn eCommerce visitors into buying customers. This can only come about by understand the user’s goals and aligning it with the business goals, ultimately changing the design of the site. Therefore User experience design plays a vital role in Conversion optimisation process. This post is about how I tackled the evaluation and optimisation of a eCommerce site that sells hair products.
I love travelling on Kulula (an airline company) and rate their online booking service very highly. Actually keeps me coming back because they have worked out a great experience for buying an airline ticket. The mobile version is not that different and taps into the existing functionality available on the desktop version. There were particular user experience scenarios I felt the mobile version did not effectively cater for and decide to create my own native app version. This is a glance into the User experience (UX) design process so far.
On an earlier post I discussed how I used User Experience methodologies for my Masters Thesis to enhance a educational Bluetooth enabled system for the developing world context. This is detailed version of how I went about redesigning the actual display interface for an educational context using User Centred Design methods.
UCT Thursdays is a student driven initiative which seeks to promote weekly company events on the University of Cape Town campus. Key to this initiative was the creation of an online presence through an engaging attractive website.
Balsamiq mockups is a rapid wireframing tool which reproduces the experience of sketching interfaces on a whiteboard, but using a computer so as to share, modify, generating ideas rapidly and for communicating to designers, developers and project managers more easily.
This project was a conceptual problem solving test for a User Experience designer. This was my take on it.
Brief: Designing an automated pizza ordering system which can be used by sit down customers at a restaurant by making it an engaging, easy, relevant, exciting and persuasive experience.
I start off this blog with a quote from a fellow practitioner (I used a fancy word) Cennydd Bowles, “The purpose of user experience design is to create personal value. We’re not here to reduce risk. We’re not here to massage conversion rates. We’re here to make things that improve people’s lives. In doing so, our companies profit in both senses of the word.”
Welcome to my blog on User Experience design and my adventure on its many intriguing landscapes. Get comfortable and enjoy your visit here.