Gamification in social media for businesses

6987639433_7abdebda9c

As businesses attempt to engage with online customers on social networks like Facebook and Twitter, new approaches of engagement with customers are required, to create sustained interest in a brand’s offering over a period of time. Traditional social media marketing campaigns can help drive spikes in activity and traffic on social pages, but to create a sustained engagement, different approaches are needed. One such approach is Gamification. Continue reading

Conversion optimisation of Hair products eCommerce site

hair products

Generating high volumes of traffic by employing digital marketing tactics like SEO, PPC and email marketing can be very beneficial but prove a costly exercise if the visitors leave the site without achieving the website’s goals. Conversion optimisation aims to turn eCommerce visitors into buying customers. This can only come about by understand the user’s goals and aligning it with the business goals, ultimately changing the design of the site. Therefore User experience design plays a vital role in Conversion optimisation process. This post is about how I tackled the evaluation and optimisation of a eCommerce site that sells hair products.

Continue reading

Kulula.com native mobile app prototype

Kulula app

Kulula app for tracking flights

I love travelling on Kulula (an airline company) and rate their online booking service very highly. Actually keeps me coming back because they have worked out a great experience for buying an airline ticket. The mobile version is not that different and taps into the existing functionality available on the desktop version. There were particular user experience scenarios I felt the mobile version did not effectively cater for and decide to create my own native app version. This is a glance into the User experience (UX) design process so far.

Continue reading

User Interface redesign of an educational public display

100_1440

On an earlier post I discussed how I used User Experience methodologies for my Masters Thesis to enhance a educational Bluetooth enabled system for the developing world context. This is detailed version of how I went about redesigning the actual display interface for an educational context using User Centred Design methods.

Continue reading

To design or not to design

I start off this blog with a quote from a fellow practitioner (I used a fancy word) Cennydd Bowles, “The purpose of user experience design is to create personal value. We’re not here to reduce risk. We’re not here to massage conversion rates. We’re here to make things that improve people’s lives. In doing so, our companies profit in both senses of the word.”

Welcome to my blog on User Experience design and my adventure on its many intriguing landscapes. Get comfortable and enjoy your visit here.