Axure vs Balsamiq prototyping


Axure is used for designing interactive prototypes for websites and mobile applications. Similarly Balsamiq is a rapid wireframing tool for designing web and app mockups. I use both and wanted to share in this brief article a comparison between the two applications using examples from a case study.

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User Experience Case study: Online Fashion eCommerce shop

Brief: An on-line fashion shop eCommerce business wanted to evaluate the user experience of the current website and use the results and recommendations to inform its short and long term website strategy.

*Note eCommerce business name has been not disclosed due to privacy issues.

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