This project was a conceptual problem solving test for a User Experience designer. This was my take on it.
Brief: Designing an automated pizza ordering system which can be used by sit down customers at a restaurant by making it an engaging, easy, relevant, exciting and persuasive experience.
First we start off with finding out who our users are. Might seem like a simple enough question but most get it wrong. For our system the user is whoever is affected by the introduction of such a system. In our case the pizza customers, staff, supervisor and system administrator with the focus on sit down customers.
The creative process for the development is as follows:
- Gather needs and requirements of users into design ideas
- Build a prototype
- Users evaluate what has been created and refine the prototype iteratively into an interactive system
Gathering needs and requirements
Methodology: Contextual inquiry
Observing and talking to users in their natural setting about how they currently place orders and related activities. We also want to find out why they do what they do and explore the whole pizza environment.
Conducted one-on-one interviews with users to elicit attitudes, behaviours and needs. About 6 were interviewed then grouped findings into themes which are summarised into Personas (fictitious representations of final product users). A feature list can be drawn out from the personas and low fidelity prototypes or wireframes created for users to test. Iteratively the product is developed, tested and redesigned until we have a refined product.
What was actually done:
Contextual inquiry of Debonairs ordering environment
One-on-one interviews with manager and customers from Debonairs.
Insights from the interviews and contextual inquiry gave guidelines as to what info to include in the design and the challenges faced by current ordering systems.
Exciting and engaging